Manufactured in the UK

Leading Water Filter Experts

Delivered Worldwide

30 years experience

Jim Hosford is the company founder, Managing Director and inventor of the patented Rotorflush self-cleaning filter. We have been manufacturing self-cleaning filters since the invention of the first Rotorflush. 


Because our filters offer a simple answer to an old problem. How to pump dirty water without blocking your pump or its filter? 

Our filters separate solids from dirty water. Because they are self-cleaning filters they protect your pump and don’t block.

We are continually adding to our products and refining our designs through filter invention and innovation.

Range of Rotorflush submersible filterpumps
Rotorflush Managing Director Jim Hosford

The Idea

Rotorflush Filters Ltd was started by Jim Hosford in 1995, when he was a dairy farmer. He started the company to market a very simple self-cleaning filtration system.

He had invented the filter because he was fed up with pumps and strainers blocking when he pumped waste water from his dairy farm. The suction intake filter supplied with the pump he was using on his farm kept blocking every hour with straw and cow manure. He thought there must be a solution to this problem.

Protoype pond filter in old workshop

Filter Invention and Innovation

Jim came up with a simple design to keep his pump working and to stop the filter blocking.  He found that by driving an internal cleaning rotor in the filter with a proportion of the output of the pump he could continuously backwash the filter screen whenever his pump was working.

In 1994 he developed a prototype pump suction hose filter for dirty water to be used at Broompound Dairy, close to his farm in Dorset.  This filter worked even better than he had hoped. The filter worked almost continuously for 2 years without blocking.

Eventually the tank from which it was pumping needing cleaning out, owing to the build-up of solids backwashed from the filter.

Tractor Pump

Competition – 1

In 1995 the original prototype was entered into the Farmers Weekly Invention competition, (a farming magazine in the UK), it won first prize in its class. Other farmers were soon asking him if he could make one for them.

So, with the help of a local foundry, in 1996, the first production models were produced for farmers. The production version was entered for the Douglas Bomford Award for innovation where it was awarded second place.


Farmers Weekly reported that “Invention Competition winner goes into production”. It was time to take a risk – Farming or Filtration?  Filtration of course, and the Company name was coined – Rotorflush Filters.

Weekly Farmer Awards

Advertising and Marketing

1997 was the year of a big marketing push for the self-cleaning filter. Jim exhibited at trade and agricultural shows, where there was great interest, particularly in his small demonstration filter. 

In promoting the self-cleaning suction intake filter at shows around the country, Jim was constantly being asked if he could do a small one for garden pond pumps.  Garden pond pumps and their filters frequently get blocked with algae and weed.

Worse still, most ponds are maintained to attract wildlife but many pond pumps can trap and kill tadpoles and young newts.  In 1999 Jim produced a small plastic injected self cleaning filter for the garden pond market.

The Rotorflush pond pump filter with its fine mesh and gentle backwash kept pumps clear and wildlife safe.

Jim with Gunge
Practical Farm Ideas Agricultural Filtration

Competition – 2

With the help of sales agents and licensing agreements pond filter sales rocketed. The pond pump filters were phenomenally successful – over 60,000 units sold in four years.  In 2000 the pond filter was awarded ‘Millennium Product’ status and was exhibited at the Millennium Dome in London as an example of filter invention and innovation.

The success of the pond filters enabled Rotorflush filters to commercialise the prototype agricultural filters which Jim had originally developed.  These rapidly became useful beyond the farming market.

Other areas where the filters were first used are lorry washes, vegetable washers, extraction of river water for irrigation, recycling of sewage water for wash-down to name a few.

The demand for effective low maintenance hassle free pumping and filtration at source has spurred Rotorflush Filters to diversify and refine designs for self-cleaning suction intake filters.

Pond Filter Promotion

Industrial Self-cleaning Filter Products

Building on the success of Rotorflush self-cleaning suction intake strainers and filters for use with dry mounted pumps Jim considered the use of his invention with submersible pumps. Combining pumping and filtering directly from contaminated source water would be a boon to irrigators, open loop heat pump installers and indeed farmers pumping out settlement tanks and lagoons.

The next significant filter invention and innovation was to build in a self cleaning suction intake to submersible pumps.  This allows multi stage centrifugal pumps to be used in dirty water without the pump blocking while the filter mesh stays clear. Over time the range and capacity of these filter pumps has grown.

Production Workshop
Original Idrogo

Self-cleaning Filters for Analysers

Rotorflush Filters Ltd supplies self-cleaning filtration products specifically developed for water monitoring instrumentation.

The Rotorflush RF100ANQ is an automatic self-cleaning filter system specifically to filter water providing output to your analysers without blocking the cells. Output of the system is up to 20 litres/minute.

Self-cleaning filtration product

Horses for Courses

Several years ago Rotorflush developed an inline filter system for a company making exercisers for race horses.

After a race, horses are exercised in cool salt water to wash any wounds and relax their legs. The horses are walked through circulating salt water, which of course needs filtering.

Unable to find a filter system that would remove manure, the company worked with Rotorflush to develop an inline filter system to do the job. This product is now made by the company under licence.

Miscellaneous image

Oil and Gas

Our products can be scaled up to suit any application – the hall mark of a great filter invention is its ability to be applied to the task in hand. So when a major oil company needed a lot of river water filtered to pump down oil wells – a Rotorflush custom built self-cleaning filter was the only way to go.

Oil tanker
Custom self-cleaning filter

Eel and Fish Screening

Increasing concerns about eel and fish populations in our rivers and lakes have led to demand for means of protecting fish fry and elvers when abstracting raw water.

Our original and pioneering self-cleaning intakes enable fish and eel friendly abstraction, while minimising disruption to intake sites with expensive civil works. Our new ranges of eel screens and bespoke designs enable our customers to comply with current eel protection and fish screening regulations when drawing or pumping lake and river water.

As regulations change or become more stringent, our innovative designs are able to meet these critical environmental challenges.

Old Eel Info panel
LW self-cleaning Eel screen

Bigger and Better....

Now we are well into the 2020's, the world's hotting up, demand for water is ever accelerating, water that needs to be screened and moved, we see the demand for our exceptional and unique products rocketing.

Larger, more powerful pumps with self-cleaning intakes are required for overpumping, irrigation, flood management and more. Rotorflush Filter's latest innovations in conjunction with a major pump hire company now include high volume Flygt based filter pumps capable of pumping and screening 650 tonnes of dirty water an hour….

What next?

Pump Supplies Star flotation system for RF1000AR Rotorflush Filterpumps™
Small picture of big submersible pump with integral self-cleaning intake

Filter Invention and Innovation – What Next?

We never sleep – we are busy working on the next filter invention, pursuing the holy grails of higher capacities from smaller filters, and new inventions to enable pumps and filters to work effectively in even worse water conditions.

Get in touch to find out more!