Customer Engagement Policy

Equality, Diversity and Inclusion

Rotorflush Customer Engagement (EDI) Policy V 1.01

Updated:      Sept 2025

Equality, Diversity and Inclusion (EDI)

In keeping with Rotorflush Filters Ltd’s Company ethos and its Code of Conduct, the Company is committed to influencing social change through compliance with equalities legislation and the promotion of equality of opportunity in our engagement with customers suppliers and other organisations and individuals.

To this end we offer all our staff ongoing EDI training, and endeavour to ensure our policies and activities are in line with current regulation and best EDI practice. 

Rotorflush Customer Engagement

At Rotorflush Filters Ltd, we are dedicated to fostering an inclusive and equitable experience for all our customers. 

Our customer engagement strategies prioritize respectful, accessible, and personalized interactions that acknowledge and value the diverse needs and perspectives of our global clientele. 

We commit to using inclusive language in all communications, providing multiple channels for support, and ensuring our products and services are designed with accessibility in mind. 

We actively seek feedback from our customers to continuously improve our products and service so that our customers feel valued and heard.

Ethical Marketing and Advertising

Rotorflush Filters Ltd takes care to ensure that its marketing and advertising practices are ethical and in line with the Company’s social responsibilities. Where appropriate, our promotional material will champion diversity, equity, and inclusion. 

Our campaigns will authentically represent the diverse communities we serve, avoiding stereotypes and promoting positive, inclusive imagery and language. We will ensure our messaging is accessible to all, considering various abilities and backgrounds, and will actively seek to feature individuals from underrepresented groups in our promotional materials. 

We only use third party media outlets or agencies that accept our Supplier code of Conduct, ensuring our reach is broad and equitable. 

Standard Job Posting Statement

Rotorflush Filters Ltd is an equal opportunity employer. 

We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all qualified individuals regardless of race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, and disability. We encourage applications from individuals of all backgrounds and experiences, as we believe a diverse workforce strengthens our team and fosters innovation.